Introduction:

At the heart of our mission is a simple yet profound insight: health products are only as effective as they are enjoyable to consume.

We understand that the greatest obstacle to consistent health management often lies in the struggle to take medications or supplements regularly. That's why we've crafted a range of jelly sticks that not only prioritize your well-being but also tantalize your taste buds. Gone are the days of grimacing at the thought of swallowing bitter pills or choking down unpleasant liquids. With our CJEL series, taking your essential health supplements becomes a delightful experience, just like eating a snack. Join us in revolutionizing the way you approach your health journey

Detail:

Since 2022, the healthcare market has witnessed volatile changes as consumer preferences shift. Rather than traditional medicine, customers now seek enjoyable eating experiences from health products. This trend aligns with pharmacies evolving into active, consumer-driven spaces akin to supermarkets. With increased autonomy, customers prefer making their own healthcare decisions. In response, companies are innovating to offer products that not only fulfill health needs but also provide pleasurable consumption experiences. This emphasizes the importance of adapting to consumer demands and empowering them to choose products that cater to their desires.

In 2022, Hanoi CPC1 proudly introduced the flagship product of the CJEL series - Cjel Calci. It marks the pioneering effort to create a supplement in jelly form, specially designed for children. With a soft texture, milky flavor and high concentration of calcium, Cjel Calci has revolutionized the way parents approach their children's calcium intake. Unlike traditional methods where parents often struggle to administer supplements, this innovative jelly offers a delicious and easy-to-consume alternative. Now, instead of passively coaxing their children to take calcium, parents find themselves encouraging them to actively enjoy their daily dose of jelly, thanks to its irresistible taste and convenience.

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Initially, sales for the product were sluggish. However, within 3 to 6 months of launching, sales experienced a significant surge. This can be attributed to the novelty of the product, requiring time to educate the market. Parents initially purchased a single box as a trial for their children. Delighted by its delicious taste, children eagerly requested it daily, prompting parents to spread positive word-of-mouth and return for repeat orders.

Additionally, the introduction of a second CJEL product - Cjel Beauty within three months further fueled sales. Surprisingly, adults also expressed a preference for supplements in jelly form. Responding to feedback, a new variant focusing on texture, specifically chewy and crunchy, was developed. This innovation, Cjel Beauty - For clearer and fuller skin, targeting women, contributed to increased demand as consumers embraced the diverse offerings tailored to their preferences. Cjel Beauty immediately became the star of the series

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Subsequent to the initial launch, the CJEL Series swiftly expanded its product line to comprehensively address customer needs. New offerings are constantly being developed, including solutions for appetite control, insomnia, weight loss support, and specialized calcium formulations for adults,...

This ongoing innovation reflects our commitment to continuously evolve and adapt to meet the diverse requirements of our valued customers. Are you ready to introduce this very fast going series into your market?

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